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We are EarthToday
A COMMUNITY FOR CHANGE
EarthToday is a tech company with the purpose of increasing awareness on the state of the planet and accelerating nature protection.
On our digital media platform, EarthToday.com, everyone can protect nature for €1.20 per m². You can virtually visit your m² and learn more about how it’s protected. Together we can protect 50% of the planet by 2050. Meter x meter.
Nature Needs Half
PROTECTING 50% OF THE PLANET BY 2050
After 100 years of conservation efforts, currently only 10% of the planet is protected. Scientists and conservationists stress that we need to protect 30% by 2030 and 50% by 2050 to safeguard biodiversity and secure our planet for future generations. We need to accelerate and scale up.
Union of Nature – UON
ACCELERATING NATURE PROTECTION
UON, a collaboration of reputable nature protection organizations, protects your m² on EarthToday. For every m² protected, they commit to bringing a new m² under protection, on a 1-for-1 basis. This is how we scale.
Impact at scale
A REVOLUTIONARY MODEL
We’re combining a digital platform with nature protection. Digital platforms can grow exponentially, as they can serve countless members with just one product. With more and more members protecting m² of nature, we’re creating a sustainable income stream for nature protection organizations. So that they can focus on what they do best; protecting the planet.
“If we take care of nature,
nature will take care of us.”
SIR DAVID ATTENBOROUGH
To inform, inspire, educate and entertain
CURATION ON EARTHTODAY
Part of the impact we make is raising awareness of the state of the planet. EarthToday community members can discover and share inspiring content from different online media sources. To increase awareness of what’s happening on Earth today. All content is hand-picked by our members.